Photo Prep Guide
The listing photos are truly the “CURB APPEAL” in today’s market and first impressions are the most important part of getting buyers to call their agent and ask for a walk through in person. That being said, here are some tips and suggestions to keep in mind for Photo Day, as well as showings.

BASIC TIPS

Where Can You Hide Stuff?

Closets and the Garage are a great place to hide stuff. I normally don’t shoot the inside of closets, pantries or the garage. But in some cases your realtor may want them photographed, so check with them. Be sure and hide the pets too. Ovens, microwaves and dishwasher are also good spots to stash stuff. Be sure and remove them before turning on again. DON’T hide your keys.

Lights On & Ceiling Fans Off

All the lights in your home make the photos have depth and warmth. I prefer that every lightbulb in the house be on, lamps, sconces, recessed lighting, and the lights on the ceiling fans, however, please leave the fan itself, off.

Don’t Sweat The Small Stuff

The pictures on the internet/MLS are so small that nobody will ever see the little dust bunnies or dust on the blinds. Spend your time getting rid of the big things like the pile of bills covering the desk.

Showings

For showings, you’ll want to turn all the lights on and set the thermostat to a comfortable setting. Tidy up the pile of bills again and put the dishes in the dishwasher.

BASIC TIPS

Where Can You Hide Stuff?

Closets and the Garage are a great place to hide stuff. I normally don’t shoot the inside of closets, pantries or the garage. But in some cases your realtor may want them photographed, so check with them. Be sure and hide the pets too. Ovens, microwaves and dishwasher are also good spots to stash stuff. Be sure and remove them before turning on again. DON’T hide your keys.

Lights On & Ceiling Fans Off

All the lights in your home make the photos have depth and warmth. I prefer that every lightbulb in the house be on, lamps, sconces, recessed lighting, and the lights on the ceiling fans, however, please leave the fan itself, off.

Don’t Sweat The Small Stuff

The pictures on the internet/MLS are so small that nobody will ever see the little dust bunnies or dust on the blinds. Spend your time getting rid of the big things like the pile of bills covering the desk.

Showings

For showings, you’ll want to turn all the lights on and set the thermostat to a comfortable setting. Tidy up the pile of bills again and put the dishes in the dishwasher.

INTERIOR

Declutter, Clean Kitchen Counters & Sink

When the kitchen counters are completely cleared off, it makes the kitchen look bigger, and buyers can imagine how they might use the space. Coffee makers, mixers, and decorations only distract buyers, and often make the kitchen feel cluttered. Remove everything, but perhaps a few decorative items from the countertops and clean all surface areas, including the appliances, kitchen sink and back splash.

Clear & Clean Bathroom Sinks, Tubs, Showers

Place all the shampoo bottles, soaps, shaving razors, and other items into a bin that can fit underneath the bathroom sink. Take everything off of the bathroom counter as well. You want the bathrooms to appear vacant. Clean, neatly folded towels on towel racks are fine.

Replace Burned Out Light Bulbs

This is one of the most overlooked items on the list. Be sure to check all of the ceiling lights, as well as extra lamps and exterior lights to make sure that they all work. If there are dark areas in the homes, such as a basement, add a few extra lamps to brighten them up. Floor lamps that provide up-lighting are great! The more light, the better!

Turn On All Lights Throughout The Entire House

All the lights in your home make the photos have depth and warmth. Lighting is one of the most important aspects of photography. It’s important to have as much light at possible. Turn on all of the lights in the house, including lamps and exterior lights. Your photographer will be happy to find your home in its brightest light when they arrive.

Open All Window Treatments

Natural light from windows brings life and emotion into real estate photos. I recommend opening all of the window treatments throughout the entire house to let in as much light as possible. Either pull the blinds all the way up top, be careful with wide ones they get heavy and tend to sag which doesn’t look good in photos, or just adjust them so they are flat and you can see out. If there is something that might NOT be appealing to the potential buyer outside, then keep them closed. If it’s too bright outside, your photographer will alter your shades and curtains to balance the shot. Don’t forget to clean the windows!

Remove Unnecessary Furniture & Decorations

This is probably the most difficult request for sellers, but it’s one of the most important items on the list. Removing and storing excess or large bulky furniture can be challenging, but it opens up the floor space and makes the home look much larger. It’s wise to consult a professional stager to determine which items should stay or go. This is truly one of those situations where “less is more”.

Remove Floor Mats & Runners

Floor mats and runners are great at protecting your floors, but they can make the overall floor space look smaller, which in turn makes the room look smaller. Make sure to roll up and remove all of the floor mats in the bathrooms, kitchen, and laundry areas. If you have any rugs, consult a stager to determine whether or not they should stay.

Turn Off All Ceiling Fans, TVs & Computer Screens

Most photographers use HDR photography, which takes multiple light exposures for each photo and combines them into one final shot. Any moving items like ceiling fans or active TV/Computer screens look very strange in HDR. For this reason, I recommend turning off anything that moves or causes motion blur.

Clear Appliance Surfaces-No Magnets Or Clutter

It’s common to keep magnets, notes, reminders, and other personal information on the refrigerator. I ask sellers to remove all magnets, calendars, and personal items from the refrigerator and any other place where they place notes. It will not only make your home appear tidier, it keeps your personal info safe from the general public.

Make The Beds

This is an obvious one, that surprisingly gets overlooked, especially in the secondary bedrooms. Be sure to make and decorate all the beds with matching sheets, blankets, and pillows. Use bedding that covers the entire bed and fits the mattress correctly. Use decorative pillows to brighten up the bed, if possible. If a room is clean, and the bed isn’t made right, it makes the whole room seem off. Make them all and make sure that nothing can be seen under the bed.

Remove All Personal Photos & Items

It’s hard for buyers to visualize themselves in your house if your personal items are everywhere. Since you want your buyers to focus on the house and not on you, you’ll need to remove all personal photos and items from the entire house; including patios, porches, and garages, as well as cell phone chargers and remotes.

Put All Shoes & Jackets Into Closets

When buyers see shoes and jackets on coat racks and entryway floors, they subconsciously assume that the home lacks storage space. It’s best to remove all jackets and shoes from anywhere that they can be seen throughout the entire house. Store away any loose items to remove all distractions.

Clear All Night Stands and Dressers

Night stands tend to accumulate items naturally. Half-read books, prescription bottles, tissues, and electronic devices will quickly clutter these areas. Remove everything but a lamp and one decorative item, such as a small floral arrangement or decorative book to make the area look clean and presentable. Think of a freshly cleaned hotel room.

Remove ALL Pet Items

Not everyone has pets. In fact, some people are severely allergic to animals. It’s extremely important to make sure that your house shows no signs of pets; especially pet smells. Spend some time getting this part right, as it is one of the biggest factors in home price reductions and negative feedback from home buyers. Consider that you could be “nose blind” to the smell, as you live in it every day. Ask a neutral party for their honest opinion before listing.

EXTERIOR

Tidy Up The Yard & Landscaping

First impressions are very important, so make sure that the front yard is cleaned up and all of the landscaping is trimmed back and tidy. The first picture that people will see of your home will be the outside front yard shot, so it really needs to be presented in it’s very best condition.

Sweep Up The Porch, Patio & Deck

This step is imperative in the Fall when leaves accumulate daily. Make sure that the entire front and back porches are swept clean and/or hosed off, and remove any items that you can live without. If possible, stage these areas with flowers and decorative items to create a relaxing space that invites home buyers in.

Clear All Cars From Road & Driveway

It’s never good to have cars in the driveway during real estate photos. Always remove cars, trucks, RV’s, and trailers from the driveway and front of the house. If you are friends with your neighbors and feel comfortable doing so, you could even ask them to move their cars from the road to make the street look quiet and inviting in your photos.

Hide All Garbage Cans & Lawn Equipment

Large garbage cans and unsightly lawn equipment can be very distracting in real estate photos. Put all of the trash cans in the garage, along with garden hoses, lawn mowers, and other yard maintenance tools. Keep the lawn free and clear of any small toys and pet items as well. Garbage day is also not really a good day for pictures because those green and blue cans can be seen from inside easily.

Remove Outdoor Cooker Covers

It’s time to show off that awesome barbeque grill, not hide it! Smoker and grill covers should be removed so that cookers are exposed and ready for use. If it’s an old grill that needs to be covered because it’s rusty and unsightly, its better to just remove or throw it out completely.

Open Up Patio Umbrellas

Fluff up the cushions and blow off the deck. Arrange so the tags are hidden.

Swimming Pools

Remove and put away any pool toys, floats, and cleaning equipment. You can leave the sweep and chlorinator unless you really want to remove them and stash them away, but please do so at least an hour before your photographer arrives. That way the area around the pool can dry off. If you have umbrellas around the pool, put them up along with any chairs or chaises, underneath them. If there are a lot of leaves in the pool, skim it; a dozen leaves I can remove in processing.

Water Features/Ponds

Make sure they function and are clear of debris and the lights work. And turn them on.

Lights

If we’re doing twilight/evening shots, make sure all outside lights are working. This includes any landscape lights, walkway lights, and pool lights.

A FEW EXTRAS

Be Prepared To Reschedule

Most photographers work around the weather because it has such a strong impact on the final marketing materials. It’s impossible to fly drones and get footage if it’s raining or extremely windy. Be prepared to have your agent call and reschedule your photo shoot if the weather takes a dramatic turn for the worst. If a professional determines he/she should wait, trust them that it’s for the best.

Be Prepared to Leave for a Few Hours

At Steven Cox Photography, if we use 3D imaging technology it will see every part of the home, yard, and garage. If you have pets or kids running through the house during a photo shoot, they are likely to be in the 3D tour somewhere. This is a big problem. It’s best to plan to leave your home and give the photographer a non-occupied space to work with. It also helps them to not get distracted. Even if you’re just shuffling from room to room to “stay out of the way”, it’s very distracting. You will get the most out of the process if the home is unoccupied.

Leave Instructions for the Photographer to Lock Up

When your professional photographer/videographer is finished, they will usually message the Realtor who scheduled the photo shoot to let them know that they are done. If you’ve followed our advice and aren’t home, leave a key and/or instructions to let the photographer know your preferred method of locking up when they leave.

FINAL THOUGHTS

The marketing of your home is the single most important piece of the selling puzzle, and it begins with your preparation paired with a great photographer/videographer. Having the items on this checklist completed will ensure that your home will be ready before they arrive, which will enable you to get the most out of their time and talent. You’ve likely done a lot of work to get your home ready to sell; don’t fizzle out at the end when these details matter the most! Remember, great marketing leads to great offers! After your photo day sit down have drink and relax you deserve it.

It makes good business sense and saved time to make sure any residential or commercial property is ready to be photographed. It is not the photographer’s responsibility to clean, remove the garbage, debris or clutter. If a property is not ready for photos or there are situations of an unresponsive homeowner, aggressive animals on the premises, an agent no-show or missing/incorrect gate code or lockbox information: the appointment will need to be rescheduled and there could be a rescheduling fee.

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